Biotech
FGHI
Gave FGHI an image that matches its versatility, with a logo reworked in depth and designed to reflect the identity of all the holding's subsidiaries.
Problem
FGHI is a holding company active in chemistry, biotech, and medicine. Distinct sectors, diverse expertise, yet a single entity to unite them. The existing logo no longer reflected this reality. The challenge: to create an identity capable of representing radically different activities without diminishing their individuality, and without overshadowing the subsidiary brands to be built.
Solution
We started from the common denominator: scientific innovation. A core. A molecule. The image of a central structure with expanding branches, each branch symbolizing an entity, a sector, a direction, without fixing their number. The FGHI logo is modular by nature: designed to live, to move, to expand with the group's growth. The identity is deliberately understated. A holding company is not meant to outshine its subsidiaries; it should support them, legitimize them, and unify them.
Results
Sébastien and FGHI's management immediately looked beyond. Beyond FGHI itself. Each subsidiary developed its own identity built on this foundation. The entire group gained coherence and credibility. What began as a logo problem evolved into a group vision.
Testimonials
Credits
Brand design : Hugo Juteau & François Sérazin
Case study : Julien Audiger
