Deeptech
Effiblue
Advanced Nanomaterials. We built EFFIBLUE's brand identity to position Ginestium® as the credible alternative to rare metals in an industry in transition.
Problem
EFFIBLUE is developing Ginestium®, an innovative nanomaterial designed to replace rare metals in industry. After a €2.9M funding round co-financed by the state, the company was preparing for a new financing phase. But despite the scientific credibility of their innovation, EFFIBLUE struggled to make it understandable: they lacked a visual identity, a structured narrative, and the technical complexity was difficult to convey to investors and industry professionals. Without a brand framework, it was impossible to generate the necessary interest to scale up.
Solution
In collaboration with Elias Studio, we conducted strategic workshops to understand EFFIBLUE's vision and the challenges of Ginestium®. Our recommendation: to build a flexible brand architecture capable of supporting the company and its future innovations. We created two distinct gradient systems, one for EFFIBLUE (representing the company and its scientific mystery), the other for Ginestium® (metallic, tangible). This evolving visual library allows us to anticipate the development of other nanomaterials. The movement of the gradients embodies continuous R&D. Together, the strategy, identity, brand book, pitch deck, and roll-up banners finally give coherent form to their industrial ambition.
Results
EFFIBLUE now has a strong, clear, and professional identity that reassures investors and industrial partners. Their narrative is structured, and their innovation is now understandable without losing its technical credibility. The company won the Aktantis 2025 award (Academic Collaboration category), supported by consistent visual materials created for the occasion. Their €2.5M Seed funding round is underway, with significantly improved reception during pitches. The collaboration continues: we are supporting them in deploying their brand as they grow.
Testimonials
Credits
François Sérazin : Strategy, Art Direction, Graphic Design
Hugo Juteau : Art Direction, Graphic Design
Studio Elias : Art Direction, Web Design, Web Development
