Notom

Notom designs industrial automation software. Founded in 2025 by Paola Fedou and Jean-Philippe Gross—two engineers who automated Innovafeed sites both in France and abroad—the company connects existing production equipment to modern IT tools. Manufacturers can finally leverage their machine data and integrate artificial intelligence into their factories without having to replace a thing. However, this technology was understood only within their own walls, and almost nowhere else. In a sector defined by technical and austere conventions, where every player defines themselves by the complexity they remove, Notom needed to speak simultaneously to industrial directors, investors, and the engineers they were looking to recruit. With a deadline looming—a trade show in June where the company would make its debut—the goal wasn't just to dress up the technology. We needed a positioning that would make Notom clear and desirable, supported by a system capable of thriving far beyond the website.

We worked with Paola to build the brand platform, followed by the identity and website that stem from it, all driven by a core concept: Find your flow. The factory becomes a flow, and clarity is what unlocks the rhythm. Surrounding this is a system that the teams manage entirely on their own. A comprehensive design system, deployed across all channels. A visual creation tool developed specifically for them, allowing the team to produce their own visual language for the press, social media, and pitch decks. And a living brand book, hosted at a permanent, AI-readable address, to generate brand-compliant assets.