Those Guys Studio
Creative direction - Brand identity - Web
Strategy, design, digital - we build brands for those who build the future.
Expertise
Position your vision. Give credibility to your expertise. Elevate your brand.
Strategy
Assert your uniqueness and guide your business into the future through a strategic positioning that clearly defines who you are, what you contribute and why you matter.
Design
Bring your positioning to life through a distinctive and memorable brand identity that captures attention, inspires trust and differentiates your business sustainably.
Digital
Create memorable digital experiences through product design, UX/UI, and web development that embody your brand, engage your audiences, and strengthen your credibility.
Case study
They are building the future. We built their brand.
Unifiltr'
Air filtration
Air filtration
Unifiltr' is committed to promoting 30 years of expertise. A new positioning that supports their international ambition.
Unifiltr'
Air filtration
Air filtration
Unifiltr' is committed to promoting 30 years of expertise. A new positioning that supports their international ambition.
Our expertise
Reverto
Virtual reality
Virtual reality
We redesigned Reverto's strategy, brand image, and website to reflect its mission to raise awareness of psychosocial risks in virtual reality.
€1.2M raised - 50% team growth
Reverto
Virtual reality
Virtual reality
We redesigned Reverto's strategy, brand image, and website to reflect its mission to raise awareness of psychosocial risks in virtual reality.
€1.2M raised - 50% team growth
Our expertise
Celsius Santé
Health
Health
Give shape to a place of care that reassures, guides and gives meaning to the local emergency.
+1500 patients in 2 months
Celsius Santé
Health
Health
Give shape to a place of care that reassures, guides and gives meaning to the local emergency.
+1500 patients in 2 months
Our expertise
Voyagexpert
Business travel
Business travel
Repositioning the 5th business travel agency in Europe to compete with the giants of the sector.
+€60M in volume managed since the rebranding
Voyagexpert
Business travel
Business travel
Repositioning the 5th business travel agency in Europe to compete with the giants of the sector.
+€60M in volume managed since the rebranding
Our expertise
Deeptech
Artificial intelligence
Cyber security
Cleantech & Climate
Nanotechnology
Materials science
Virtual/augmented reality
SaaS & Cloud
Artificial intelligence
Cyber security
Data & Analytics
Fintech
Blockchain
Virtual/augmented reality
Industry 4.0
Aerospace and defense
Energies
Construction and civil engineering
Chemistry and processes
Logistics/Supply chain
Manufacturing
Journal
See more
At the MUCEM with EFFIBLUE: an evening in the French deeptech ecosystem
EFFIBLUE received the Academic Collaboration Award at the MUCEM. An opportunity for us to dive into the French deeptech ecosystem.
November 11, 2025
Coming soon
At the MUCEM with EFFIBLUE: an evening in the French deeptech ecosystem
EFFIBLUE received the Academic Collaboration Award at the MUCEM. An opportunity for us to dive into the French deeptech ecosystem.
Behind the identity of EFFIBLUE: creating a brand around a nanomaterial
From Ginestium to EFFIBLUE, we transformed a technical innovation into a coherent brand story. Here's an interview on this collaboration.
January 25, 2026
Coming soon
Behind the identity of EFFIBLUE: creating a brand around a nanomaterial
From Ginestium to EFFIBLUE, we transformed a technical innovation into a coherent brand story. Here's an interview on this collaboration.
VX Business Travel versus the giants: how identity becomes a driver of growth
A look back at Voyagexpert's complete transformation, and how their brand image became a strategic asset.
February 16, 2026
Coming soon
VX Business Travel versus the giants: how identity becomes a driver of growth
A look back at Voyagexpert's complete transformation, and how their brand image became a strategic asset.
