Those Guys Studio
Strategy - Design - Digital
We build the brands of Europe's industrial and technological renaissance.
Expertise
Making what you build visible. Before the raise, before recruiting, before the deal.
Strategy
We translate your vision and expertise into a narrative that resonates with your clients, talent, and investors. Your mission and the value of your company should be crystal clear.
Design
An identity that positions you as a serious player. A complete visual system that communicates your value, builds trust, and sets you apart.
Deployment
Your brand comes to life everywhere someone encounters your company — website, trade show, pitch deck, physical environment. Every touchpoint matters.
Case study
Get ahead, and look the part.
Unifiltr'
Air filtration
Air filtration
Unifiltr' is committed to promoting 30 years of expertise. A new positioning that supports their international ambition.
15% growth
Unifiltr'
Air filtration
Air filtration
Unifiltr' is committed to promoting 30 years of expertise. A new positioning that supports their international ambition.
15% growth
Our expertise
Reverto
Virtual reality
Virtual reality
We redesigned Reverto's strategy, brand image, and website to reflect its mission to raise awareness of psychosocial risks in virtual reality.
€1.2M raised - 50% team growth
Reverto
Virtual reality
Virtual reality
We redesigned Reverto's strategy, brand image, and website to reflect its mission to raise awareness of psychosocial risks in virtual reality.
€1.2M raised - 50% team growth
Our expertise
Effiblue
Deeptech
Deeptech
Advanced Nanomaterials. We built EFFIBLUE's brand identity to position Ginestium® as the credible alternative to rare metals in an industry in transition.
€2.9M raised
Effiblue
Deeptech
Deeptech
Advanced Nanomaterials. We built EFFIBLUE's brand identity to position Ginestium® as the credible alternative to rare metals in an industry in transition.
€2.9M raised
Our expertise
FGHI
Biotech
Biotech
Gave FGHI an image that matches its versatility, with a logo reworked in depth and designed to reflect the identity of all the holding's subsidiaries.
FGHI
Biotech
Biotech
Gave FGHI an image that matches its versatility, with a logo reworked in depth and designed to reflect the identity of all the holding's subsidiaries.
Our expertise
European companies are writing the next chapter of this Renaissance. They have the technology, the ambition and the resources, but not yet the image that allows them to sell, recruit and raise at the level of what they're building. Those Guys Studio was built to fill exactly this gap.
About the studioDeeptech
Industrie
Technologie
Biotech
Medtech
Nanotechnologies
Robotique
Journal
See more
NOTOM is one of the 100 start-ups to invest in in 2026
We are proud to be the design partner of this start-up in order to help it achieve its mission.
April 15, 2026
Coming soon
NOTOM is one of the 100 start-ups to invest in in 2026
We are proud to be the design partner of this start-up in order to help it achieve its mission.
Behind the identity of EFFIBLUE: creating a brand around a nanomaterial
From Ginestium to EFFIBLUE, we transformed a technical innovation into a coherent brand story. Here's an interview on this collaboration.
January 25, 2026
Coming soon
Behind the identity of EFFIBLUE: creating a brand around a nanomaterial
From Ginestium to EFFIBLUE, we transformed a technical innovation into a coherent brand story. Here's an interview on this collaboration.
VX Business Travel versus the giants: how identity becomes a driver of growth
A look back at Voyagexpert's complete transformation, and how their brand image became a strategic asset.
February 16, 2026
Coming soon
VX Business Travel versus the giants: how identity becomes a driver of growth
A look back at Voyagexpert's complete transformation, and how their brand image became a strategic asset.
