Virtual reality
Reverto
We redesigned Reverto's strategy, brand image, and website to reflect its mission to raise awareness of psychosocial risks in virtual reality.
Problem
Reverto uses virtual reality to prevent psychosocial risks and develop empathy in business. Despite an innovative positioning and a turnover of €1.25 million in 2023, their brand image suffered from an aging perception and a lack of coherence on their various contact points: website, sales brochures, exhibition stands. This inconsistency hampered their ambition: to become the French Pixar for vocational training and reach 250,000 people. Their vision had to be clarified and translated visually to fully embody their mission.
Solution
We started with a brand audit and a series of discussions with the Reverto teams to structure their vision. Rather than a pivot, it was about clarifying and amplifying what already existed. We then designed a more emotional, empathetic and immersive brand identity: brand platform, new logo, comprehensive brandbook and UX/UI redesign of the site. At the heart of the visual system, circles and flares refer to the lenses of VR headsets. Conceptually, they also symbolize the light that Reverto sheds on hidden problems in organizations and the awareness they seek to create. The soft palette and bright yellow bring hope and accessibility.
Results
A few months after the launch of the new identity, Reverto raised €1.2 million to industrialize its creation process, increase from 20 to 30 employees and develop a VR fleet management platform. Internally, the brandbook has become a reference tool: teams now deploy their identity with consistency and fluidity on all their media, from trade shows to commercial presentations. The brand image is finally aligned with Reverto's ambition and uniqueness, strengthening their credibility with investors, partners and customers.
Testimonials
“Those Guys were very present to advise us, guide us and challenge us on Reverto's vision. Thanks to their energy, they were able to bring us a new brand image, more in line with what we offer, and we thank them warmly.”
Guillaume Clere
Founder | Reverto
Credits
Hugo Juteau: Strategy, Creative direction, Graphic Design, Webdesign
Francois Serazin: Strategy, Creative direction, Graphic Design, Webdesign
Webdeclic: Web development
