Air filtration
Unifiltr'
Unifiltr' is committed to promoting 30 years of expertise. A new positioning that supports their international ambition.
Problem
For more than 30 years, Unifiltr' has been designing tailor-made filtration solutions for the automotive, data centers, health, industry, rail and food industries. Despite recognized expertise and sustained growth, their image remained aging and almost non-existent. Faced with international expansion and the recruitment difficulties specific to the industrial sector, Unifiltr' needed a modern identity that carried its legitimacy without denying its technical DNA. The challenge: to move from a discreet brand to a credible, attractive and visible player on a European scale.
Solution
We spent four days immersed in the factory, alongside Arnaud and his team, to understand their processes, their environment and their values. We created a fluid logo representing the transformation of air before and after filtration, with a stylized U to reinforce brand recognition. The visual identity is directly inspired by places: pure colors, photography centered on humans, their products and machines. This artistic direction has been deployed on the website, and the technical sheets. The objective: to remain rooted in the modern, solid and authentic industrial world.
Results
Internally, the teams have adopted the new identity with pride, promoting it during trade shows and exchanges with prospects. On the external side, the feedback has been positive: Unifiltr' now reflects the image of a serious, innovative partner capable of supporting complex international projects. For recruitment, the basis is laid: a modern brand that speaks as much to young talents as to industrial customers. Visual coherence and clarity of speech facilitate trust and lay the foundations for lasting attractiveness.
Testimonials
“Working with Those Guys has been a lot of fun. Their immersive approach immediately seduced us. By visiting our factory, they took the time to understand our processes, to communicate with our teams and to understand the values that are important to us. The result is a brand identity that perfectly reflects our commitment to quality, innovation, and sustainability. We are proud of the work we have done.”
Arnaud Le Floch
CEO of Unifiltr'
Credits
Francois Serazin: Project Management, Strategy, UX Design, Photo Direction
Hugo Juteau: Creative Direction, UI Design, Web Development, Photo Direction, Motion Design
