Industrial chemistry
SPCB
Modernizing the identity of an industrial player to reflect its expertise in air, water and surface treatment.
Problem
Since 1992, SPCB has been developing industrial solutions for the treatment of air, water and surfaces. Recognized for its technical expertise, the company was facing a major challenge: attracting new talent and strengthening its credibility with partners in a constantly evolving sector. Although its image reflected solid expertise, it no longer reflected its position as a reliable and innovative partner. Faced with stricter regulations and growing customer expectations, SPCB needed an identity that could carry its ambition and its vision towards the future.
Solution
We started with an immersion on site to understand their work environment and communicate with the teams. The objective: to capture their vision and translate their DNA into a coherent visual system. We have developed a complete brand identity: logo, graphic charter, brand platform and technical data sheets, designed to be simple, modular and timeless. The bias: to reflect the very essence of their profession, where efficiency and quality take precedence over decoration. A minimalist graphics system that allows SPCB to address different sectors without being locked into a niche.
Results
SPCB now has a modern, clear and versatile identity, adapted to the requirements of a changing industrial market. The company is now projecting a more professional and credible image, strengthening its ability to dialogue with new partners and to attract qualified profiles. While business impacts remain to be measured over the long term, internal and external perceptions have already evolved: SPCB is perceived as a company resolutely focused on innovation and performance, while maintaining its solid industrial base.
Testimonials
“We needed an identity that finally reflected who we really are: an innovative, rigorous and future-oriented company. The work carried out allowed us to modernize our image without losing our technical credibility. Today, we feel better equipped to attract talent and convince our partners.”
General director
SPCB
Credits
Francois Serazin: Strategy, Creative Direction
Hugo Juteau: Creative Direction, Graphic Design
