# Those Guys Studio

> Strategy, Branding & Technology studio for innovative and technical companies

## Overview

Those Guys is a design studio based in Paris, France, specializing in brand identity for innovative and technical companies. We translate complex technical value into accessible and powerful brand narratives.

## Services

### Strategy
- Brand positioning and differentiation
- Strategic workshops and facilitation
- Value proposition development
- Market analysis for technical sectors
- Strategic roadmapping (16-week process, 12 phases)

### Branding
- Brand identity systems
- Visual identity design
- Brand guidelines and deployment
- Generative and parametric brand systems
- Motion design and brand animation

### Technology
- Webflow development and optimization
- Digital brand experiences
- Technical implementation
- Web design for complex products

## Expertise & Sectors

### Primary Sectors
- Deeptech and advanced technology
- Biotechnology and life sciences
- Cybersecurity
- AI and SaaS
- Industrial and manufacturing

### Unique Value
Our founders bring authentic technical backgrounds (industrial chemistry, medical sectors) that provide credibility and understanding when working with complex technical companies. We don't just design brands—we understand the technical complexity we're translating.

## Design Philosophy

- **Quality over speed**: We take the necessary time to deliver exceptional results
- **Strategic partnership**: We position ourselves as partners, not vendors
- **Technical authenticity**: Our industry backgrounds inform our approach to complex sectors
- **Systematic thinking**: Comprehensive 16-week process from strategy through deployment
- **Innovation at the intersection**: We work where design meets technology and strategy
- **Business impact focus**: Deliverables emphasize concrete business results, not just aesthetics

## Key Pages

- Homepage: https://thoseguys.studio/
- Projects: https://thoseguys.studio/projets
- Studio: https://thoseguys.studio/studio
- Clients: https://thoseguys.studio/clients
- Journal: https://thoseguys.studio/journal
- Contact: https://thoseguys.studio/contact

## Representative Projects

- Effiblue (deeptech)
- Voyagexpert (travel technology)
- Unifiltr' (industrial filtration)
- SPCB (chemical industry)
- Celsius (healthcare center)
- Khéphren Ingénierie (engineering)

## Studio Team

Co-founded by François and Hugo in Paris, combining complementary backgrounds in industrial and medical sectors. Building a curated network of freelance specialists across strategy, design, motion, and development.

## Positioning Statement

Those Guys Studio serves as the strategic brand partner for technical companies that need their complex innovations translated into accessible, powerful brand identities. We work at the intersection of deep technical understanding and exceptional design execution.

## Ideal Client Profile

Startups and SMEs in technical sectors that have reached critical growth milestones and need strategic brand positioning—not just visual design. Companies that value the strategic business impact of brand identity.

## Contact & Availability

For strategic brand projects in deeptech, biotech, cybersecurity, AI/SaaS, or industrial sectors. Typical project range: €20,000-€100,000. 16-week comprehensive process from strategy through deployment.

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*Last updated: January 2026*